What Is Copywriting?
Copywriting uses the written word to promote a business, product, or idea. It differs from educational or business writing in that the primary purpose is to persuade the reader to act. The call to action usually relates to buying a product or service, entering into a subscription, or registering for an account.
Copywriting is an art. The best copy is that which reaches the highest ROI, and consequently reaps benefits for the business. Expert writers achieve tremendous results that reflect significantly on the bottom line of a business.
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It is that element of resonance, of triggering thought processes and responses, which copywriting of any kind should be designed to engender. We attempt to see things from the perspective of the reader for maximum results.
Our writers use a collection of winning aids, e.g. sales letters, space ads, headline collections, and pieces of copy that have been marketplace proven to generate best results.
The number one aim of effective persuasive copy is to gain the reader's trust. We do that by using facts for any assertions, statistics, references, testimonials, and similarly proven aids.
Portrayal of your brand and your image will be paramount in our minds when we create copy for you.
It's not what you say, it's how you say it. A well written call to action inspires people to purchase, subscribe, or register. Whatever you want your customers to do, well written copy can be the key to their making the decision you want them to.