Sometimes it's not what you know it's who you know. A community is a great place to promote products and services and form valuable business relationships. Create a place where people of like mind can commune under one online roof.
Where possible you'll want to be able to personally manage your website or put your staff in charge of updating it in your behalf. Having the right CMS (content management system) means that anyone can take on the task, regardless of their level of experience. Expert results without the need for an expert.